As that nefarious October holiday approaches, I start to think about fear. More specifically, what scares women in business, and how do we deal with it? First of all, do we feel comfortable even acknowledging our fears? Does having fear expose weakness? Or does it empower us?
How many old scary movies have we seen where the babysitter goes into the basement when the light is out? We want to shout “TURN ON THE LIGHT!” and throw our popcorn! Shedding light on our fears drains their power over us, and the same is as true now as it was in 1982.
How many of those movies did the kids agree to “split up”? WHAT? WE ARE SAFER TOGETHER! If we are facing something terrifying, we are not alone! Take a friend, a colleague, a mentor, SOMEONE who can listen and offer support and sound advice.
Back in 2000, Nike ran ad that parodied slasher films. A masked villain wielding a chainsaw attacks a woman after her workout. She runs, in her Nike shoes, and because she is fit, she outruns her attacker. The ad was banned for portraying violence against women, but I appreciated their attempt to say that women can save themselves. We can save ourselves.
In business, this ability to outrun our fears is called resilience, and it comes with taking care of ourselves and our businesses, recognizing that we are much better off facing the possibilities and planning for them than we are hiding in the proverbial closet.
The first step to defeating fear is facing it. Courage!